Each member of the crew blazed their own bright trail through the event production space before joining the Light Years mothership, each bringing with them a wealth of experience and their own spark of creativity to enrich and illuminate the collective force.


Managing Director
Starting out working on some of the world's biggest sporting stages, Alt/Shift & LYP’s Managing Director, Elly Hewitt's love for events and creating powerful brand experiences has only strengthened in her fifteen-year career. Going on to build one of Australia’s most successful communications and experiential agencies, Elly’s a passionate leader of people who has delivered highly-publicised and award-winning PR and experiential campaigns for some of the most loved brands in the world. Recognised as CommsCon’s PR Leader of the Year and with various other accolades in tow, Elly prides herself on her ability to deliver creatively led campaigns and experiences with purpose that ultimately shifts the dial for her clients. -


General Manager
With 20 years experiential production management experience across the private, retail, corporate and government sectors, Matt has produced both intimate and large scale events for a broad range of clients including: Rolex, Melbourne Spring Fashion Week, Revlon Professional and the Commonwealth Games. “Through LYP I hope to continue co-creating events, designing live performances and experiences, always aiming to challenge and push the boundaries of what a ‘live experience’ means. -


Production Director
With over fifteen years in the industry, Gabriella has worked across a diverse range of brands such as Rolex, KIA, Peroni, L’Oreal, Telstra, Lacoste, Renault, Puma and Bentley. Gab continues to deliver experiential campaigns for brands at hallmark events such as the Australian Open, Australian Grand Prix & Melbourne Spring Fashion Week, amongst many other public events. -


Ash has consistently delivered results since venturing into the experiential realm three years ago, producing successful multifaceted events for clients within the retail, private and government sectors across a broad range of experiential activations. Ashley has developed, led and been a part of some of Melbourne’s elite sporting & hallmark events, including The Australian Open, Formula 1 Grand Prix and the World Surfing League Championship, providing her with exceptional experience within Australia’s production landscape. Since landing at LYP Events Ashley has been involved with national project rollouts for clients such as: Victorian Multicultural Commission, Sustainability Victoria, Disney, Rolex, Revlon, ASICS and American Tourister. -


Senior Producer
Hailing from the UK, where she worked for multiple London event agencies, Gemma arrived in OZ in 2012 and has since produced campaigns and activations for brands at the Australian Open, Melbourne Cup Carnival, AFL & A-League, amongst many other national public and consumer facing events. With over 12 years production experience, Gemma prides herself on the strong and continuing working relationships she has forged with the wide range of stakeholders she has encountered over the years. Dubbed as our ‘Process Queen’ she is a spreadsheet tamer and submission doc whisperer who navigates her way through every production with style and suitable sass. -