Light Year Productions is a creative production agency who specialise in designing inter-stellar experiential campaigns helping launch their clients brand to another level.

Driven by a desire to be light years ahead of the competition, we transform creative concepts into unforgettable brand experiences in the real world. From conceptual design to full design, project management, and delivery, our team delivers unforgettable experiences that get brands noticed.

Our core team’s experience spans fan engagement, major events, talent roadshows, sponsorship leverage, live entertainment, broadcast rights and operations, content creation and corporate hospitality. This experience has forged us into being as nimble as we are thorough, being able to wrangle the complexities of stadiums and major public event spaces as well navigating the particular minefields of permits and approvals with local councils and vendors. 

From strategy to concepts, through to pre-production and project delivery, everything we do gravitates around clear and open communication channels that would make Houston proud. With complete transparency along the way, we deliver all stakeholders a thorough understanding on projected outcomes at every step of the project, allowing milestones to be identified and met with ease.

We know that engaged consumers are what make successful activations. That’s why we make sure our activations turn heads and attract eyeballs. And Instagram filters. Whether it’s through mind-blowing experiences, jaw-dropping styling, or trailblazing tech, our bullseye is always fresh creative that springboards off considered strategy. By approaching all briefs as an opportunity to surprise, delight and innovate, we keep nudging the dial for our clients and keeping the creative sparkle in what we do.




LYP and our extended team of industry professionals are guided by our commitment to create authentic, engaging and unforgettable events, inspired by challenging the status quo and making the impossible possible.

LYP is dedicated to delivering everything we do with a focus on clear communication – from concept stage, into our strategic and meticulously planned pre-production phases, through to the project delivery.

We pride ourselves on building strong professional relationships with any brand by respecting and understanding their objectives, values and managing their expectations in relation to any event we are producing and along with the projected event outcomes.

We believe in complete transparency when collaborating with any brand, ensuring all stakeholders have a thorough understanding of how their brand will be represented and showcased in a live format.




Over the past two decades our team has had extensive experience working with high profile local and international brands to produce a diverse array of events such as brand launches, fashion showcases, media events and corporate hospitality programs.




Each member of the crew blazed their own bright trail through the event production space before joining the Light Years mothership, each bringing with them a wealth of experience and their own spark of creativity to enrich and illuminate the collective force.


Managing Director
Starting out working on some of the world's biggest sporting stages, Alt/Shift & LYP’s Managing Director, Elly Hewitt's love for events and creating powerful brand experiences has only strengthened in her fifteen-year career. Going on to build one of Australia’s most successful communications and experiential agencies, Elly’s a passionate leader of people who has delivered highly-publicised and award-winning PR and experiential campaigns for some of the most loved brands in the world. Recognised as CommsCon’s PR Leader of the Year and with various other accolades in tow, Elly prides herself on her ability to deliver creatively led campaigns and experiences with purpose that ultimately shifts the dial for her clients. -


General Manager
With 20 years experiential production management experience across the private, retail, corporate and government sectors, Matt has produced both intimate and large scale events for a broad range of clients including: Rolex, Melbourne Spring Fashion Week, Revlon Professional and the Commonwealth Games. “Through LYP I hope to continue co-creating events, designing live performances and experiences, always aiming to challenge and push the boundaries of what a ‘live experience’ means. -


Production Director
With over fifteen years in the industry, Gabriella has worked across a diverse range of brands such as Rolex, KIA, Peroni, L’Oreal, Telstra, Lacoste, Renault, Puma and Bentley. Gab continues to deliver experiential campaigns for brands at hallmark events such as the Australian Open, Australian Grand Prix & Melbourne Spring Fashion Week, amongst many other public events. -


Ash has consistently delivered results since venturing into the experiential realm three years ago, producing successful multifaceted events for clients within the retail, private and government sectors across a broad range of experiential activations. Ashley has developed, led and been a part of some of Melbourne’s elite sporting & hallmark events, including The Australian Open, Formula 1 Grand Prix and the World Surfing League Championship, providing her with exceptional experience within Australia’s production landscape. Since landing at LYP Events Ashley has been involved with national project rollouts for clients such as: Victorian Multicultural Commission, Sustainability Victoria, Disney, Rolex, Revlon, ASICS and American Tourister. -


Senior Producer
Hailing from the UK, where she worked for multiple London event agencies, Gemma arrived in OZ in 2012 and has since produced campaigns and activations for brands at the Australian Open, Melbourne Cup Carnival, AFL & A-League, amongst many other national public and consumer facing events. With over 12 years production experience, Gemma prides herself on the strong and continuing working relationships she has forged with the wide range of stakeholders she has encountered over the years. Dubbed as our ‘Process Queen’ she is a spreadsheet tamer and submission doc whisperer who navigates her way through every production with style and suitable sass. -





Carbon Neutral



LYP’s environmental policy is to be fully carbon neutral for EVERY event we deliver, to assist in minimising the event industries carbon footprint.

Carbon Neutral is a carbon solutions provider and reforestation developer who helps organisations minimise their impact on the environment by working with them to measure, reduce and offset greenhouse gas emissions.

Australian Marriage Equality



At LYP we believe a person’s gender or sexuality should not affect their legal rights and responsibilities under Australian marriage law, so we are PROUD supporters of Australian Marriage Equality.

Australian Marriage Equality is a national Organisation working to ensure all adult Australians can marry.